Countdown to the Olympic Games
Our Worlwide Olympic partnership extends through to 2024 and includes the Olympic Games Tokyo 2020, Olympic Winter Games Beijing 2022, Olympic Games Paris 2024 and support for the next three Youth Olympic Games.
Bridgestone has increased its Olympic support by becoming a Founding Partner of the Olympic Channel: a new, ground-breaking digital platform, where fans can experience the power of sport and the Olympic Movement all year round.
As a Founding Partner, Bridgestone will play a key role in its development and will work closely with the Olympic Channel team to put content in the hands of fans anytime, anywhere, and on any device.
Initially, Bridgestone will serve as the presenting partner of the Olympic Channel’s “Against All Odds”, an eight-episode documentary series that demonstrates the embodiment of the Olympic spirit and follows eight athletes.
Each half-hour episode focuses on one athlete, offering a first-person account of a key turning point, and how personal will and determination helped them to overcome adversity and reach their goals. The first six episodes are now online.
Olympic Channel Video:
Enhamed is a swimmer from Spain. As he is visually impaired, people around him have been telling him that it is impossible, as there are limitations. However, Enhamed believes that potential is greater than what is normally believed or perceived.
Bill had a trouble childhood. Due to his his grandmother’s influence, he went to school and participated in track and field. However, his dream as a track and field athlete ended with a bad ankle injury. Undeterred, Bill pushed on and eventually won a Silver Medal.
Jerry Tuwai grew up in a poor shanty in Fiji playing rugby with plastic bottles. He went on to win the first Olympic medal for his country.
Despite four broken ribs and a punctured lung, the Slovenian Snow Queen overcame the pain to win cross-country skiing bronze in Vancouver.
After a serious injury derailed his previous medal hopes, Oscar Figueroa put in all on the mat with one final attempt for gold in Rio 2016.
Argentine sailor and six-time Olympian Santiago Lange lost half a lung to cancer, but still went on to win his first gold in Rio.
TOKYO, January 5, 2017: Bridgestone Corporation (Bridgestone) and the International Olympic Committee (IOC) today announced the expansion of the company’s Olympic Partnership activation rights effective January 1, 2017.
RIO DE JANEIRO (15 August 2016) – The International Olympic Committee (IOC) and Bridgestone Corporation (Bridgestone) today announced a collaborative agreement that makes the world’s largest tyre and rubber company the first Founding Partner of the Olympic Channel.